Branded content

Peak Athlete

A branded piece built around a rider in motion, shot from our own tracking vehicle. The locations and the light were worked out on a scout beforehand, so the shoot day was spent shooting rather than solving.

Production: Caldwell Media
Director of Photography: Ashley Caldwell

Scout to screen

The same frame at three points. Scouted at midday, checked again at blue hour the next morning, then shot with the lighting in. Drag the divider across, or pick a pair.

Location scout of the house at midday, framed on a 50 mm anamorphic

The same framing checked at blue hour before sunrise

The final lit shot of the house from Peak Athlete

ARRI Alexa Mini, Kowa Prominar anamorphic 50 mm, 2.67:1. Scouted 31 July, shot 1 August.

Frames

Behind the scenes

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